Tygris Case Study

The Brief

Our vision is to contribute to a world where interactions are rewarding and meaningful. Whether that be through the relationships we nurture with our clients, our team or through each campaign and project we take on.

PARTNER INTEGRATIONS

INDUSTRY
Manufacturing & Industrial / B2B

SERVICES
‍Omnichannel Marketing Services
Bspoq Studios, Software Development

WEBSITE
tygrisindustrial.com

KEY STATS

Online revenue
from £0 to +£1.71 Million

+£201K generated
through email marketing this year (2024)

+179% Increase
in organic new users

Our Approach

To reflect TYGRIS’s disruptive persona, we started on their marketing & brand strategy, dropped the Industrial part of the name and developed a bold and vibrant colour palette to communicate the brand's attributes and personality. Fun, daring, and modern, the new brand elements helped to appeal to new demographics, creating a cheeky yet professional image across all of the brand's platforms.

Using our in depth Marketing Strategy, we optimised TYGRIS’s social media and email marketing channels to drive traffic to the website and increase brand awareness and conversions. Creating fun and exciting messages and videos using our bspoq studio's service to portray the brand's persona and increase engagement across channels.

Ecommerce Build & Optimisation

Using our partner, BigCommerce, we built TYGRIS a new e-commerce website, listing the brand's extensive product portfolio while also building a complete B2B Trade Account platform allowing TYGRIS’s customers to create accounts where they have access to their unique trade prices, order history, shopping lists and quick order pads.

"We've now got a two-year head start on everybody. We will keep leveraging that and making sure we stay well ahead in embracing new opportunities that come up, new technologies that emerge, and make sure that TYGRIS is the number one company within the industry for B2B e-commerce.”
‍Jed Simpson - Managing Director

Want to know more?
Read what BigCommerce had to say about our TYGRIS build.

Today, Organic traffic represented 67% of website traffic, with 41% of revenue coming from Organic Traffic...

Social Media Marketing

TYGRIS didn't use any form of social media until 2020, when we were able to convince its directors that a focus on Organic LinkedIn Content was essential for the business to connect with its customers. We built out a fun social media strategy to spotlight the brand's products, USP and expertise, while also highlighting key attributes of their brand, adding a sporty personal mix to content.
Using our bspoq studios service, we captured and edited high-quality imagery and video content to engage with TYGRIS’s customers and create demand. The social media strategy was a success, with TYGRIS now moving on to other social platforms to reach a new audience.

Today, Organic traffic represented 67% of website traffic,
with 41% of revenue coming from Organic Traffic...

Search Engine Optimisation

TYGRIS was looking to grow its online revenue organically and move away from an over reliance on Google Ads. While the e-commerce website was in the development stage, we immediately went to work on mapping out TYGRIS's keyword strategy and website structure to optimise for Organic Search and user experience.
We underwent in-depth keyword research to identify crucial search terms within the industry. Using a mixture of long-tail and short-tail keywords to improve rankings, we continuously update on-site content to keep content fresh, relevant and in line with Google's guidelines. Today, organic traffic is the primary source of traffic to the TYGRIS website.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

TYGRIS Testimonial

Don't take our word for it. See what Darren from TYGRIS had to
say about our partnership.

Stay In The Loop....

Get up to date Marketing Insights straight to your inbox every month!

GET IN TOUCH

Let's discuss how we can grow your revenue....
‍