Sainsbury & Sons
Case Study

The Brief

Sainsbury’s and Sons approached us looking to explore selling online, and build their first e-commerce website. The brand, who was about to celebrate the 90th anniversary of their furniture store in the heart of Aberdeen, wanted to take a more serious approach to marketing and reinvent its brand to attract a younger clientele.

PARTNER INTEGRATIONS

INDUSTRY
Furniture Retailer / B2C

SERVICES
‍Omnichannel Marketing Service, Bspoq Studios

WEBSITE
‍sainsburyandsons.co.uk

KEY STATS

£0 to £65K
in Online Revenue

+160K visitors
to the Website in 18 months

+333% Increase
in Conversion Rate

Our Approach

Our first approach was to establish a clear brand strategy that appealed to not only their existing customers but also to a new generation. Building out the brands emotional and functional benefits, we put together a newer, more modern brand image to align with the company’s objectives. Once the new brand was established, we focused on building the brands new website in time for the company’s 90th Anniversary Launch Party and unveiling the company's new logo and store front.

Ecommerce Build & Optimisation

Using our partner Bigcommerce, we built the brand's very first
e-commerce store. This posed several challenges; product data collection, distant shipping, new suppliers and also internal process changes. Despite these and with our guided support we were able to produce a robust site that perfectly reflects the brand’s luxurious approach to home furniture and interiors.

Since launching the business has seen growth both online and offline with more customers now using the e-commerce store as a shopping catalogue to explore more ranges available on Sainsbury and Sons before visiting the store to complete their purchases.

Social Media Marketing

Social Media was used sparingly focusing primarily on Facebook and Instagram with not a lot of engagement and growth. We looked at incorporating more personal posts featuring staff members with a mix of video and static images that aligned with the new brand. Getting the staff involved in content increased social media engagement by 300% with customers requesting to see more personal & fun content from staff.

Our social campaign "Cosy Stories With Sainsbury's" had over 500 reactions, 110 comments and 29 shares.

Email Marketing

To gather customer data and boost online revenue, we built an account for Sainsbury and sons with ou partner Klaviyo and started to implement essential flows to engage online customers and boost conversions. Within 3 months, the emails we implemented contributed to 53% of total online revenue.

Sainsbury & Sons Testimonial

Don't take our word for it, listen to what Philip Sainsbury had to say about his experience working with bspoq.

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