The interface between you and your customer.
Create your community
Go to your customers!
Discovering which social media platforms your customers are on and where they are most likely to engage with your brand is the starting point for your social media strategy. Social is not about what you can talk about, but what you can give, share, and collaborate on. Sharing stories and building an authentic emotional relationship with your customers is going to create loyalty and life long customers.
Benefits of Social
Uncover your customers needs and reach new customers that might never have heard of you. When your social strategy is effective it will help you generate leads or sales by building trust with your customers.
Straight from the horse's mouth
Social Media is a direct route for two way conversation between you and your customers. Find out about any problems or uncover hidden gems that may have otherwise gone unnoticed. Adjust your marketing strategy by monitoring market trends and social issues. The magic of social is that it creates a "through the key hole" view for customers to look inside your business and vice versa, nurturing a human connection and really getting to know the people behind the screen.
Branding & Outreach
Stay on brand!
When we work with clients on their social media strategy, we keep the branding consistent to create the brand experience and flow from each channel and platform, so that customers will always feel confident when interacting with your business. Don’t be afraid to harness the power of user-generated content: we’ve partnered with influencers and businesses whose social platforms are built entirely on their customers' content.
Engaging the purchase
As social media platforms continue moving closer and closer to E-commerce, in the near future the transactions will likely take place on site to keep the user on the platform. Integration into your E-commerce store will help to convert browsers and makes it a convenient, easy route to buy. There’s a balance though, too much product and sales focus will turn your community off;
Inspire, Inform, Educate.