SEO & PPC
The magic that makes it all work.
What are they?
Search Engine Optimisation
Simply put, SEO is the work carried out on websites that helps search engines such as Google, determine which pages to put first and which to put last for a particular keyword. What’s a keyword we hear you ask? It’s the phrase that people put into the search engine to look for something and the more people who search for a particular keyword the more competition there is to rank #1. Our SEO experts have years of experience helping businesses rank for the keywords which matter most to them allowing them to make informed commercial decisions based on keyword trends.
Pay Per Click
Most search engines and social media platforms have some kind of PPC model. This is advertising space available to businesses to place their ad content in front of targeted customers, in return paying the search engine or social media platform every time somebody clicks on their ad. Our PPC specialists have managed PPC campaigns across a wide range of industry sectors generating millions of £ in revenue. It all starts with a click, let us show you how!
Why invest in them?
Get seen by the right people
SEO truly is a longer-term strategy, but one that will yield impressive results for years to come if done well. The huge volumes of search engine traffic for particular keywords can be harnessed by your business to generate sales and leads. Being in top spot for a popular keyword in your industry does make all the difference, as constantly changing algorithms make constant monitoring and adjustments essential. PPC by comparison, is a more instantaneous result driver, delivering ad content right to your customers feeds or search results, but you need to make sure your website is set up to convert customers after they’ve clicked through.
Which one should I focus on?
All your eggs in one basket
A blend of SEO & PPC is the most effective and sustainable way to grow your business. Being overly reliant on one or the other can be a risky strategy, a change in how search engine algorithms rank pages could have immediate changes on your organic traffic, whereas a large competitor with a bigger PPC budget could disrupt the cost efficiency of your ad campaigns. We can help advise where to spend resources and generate the best results.
Commercial SEO & PPC
We are here to make sure you are ranking for the right keywords for your business and spending on ad campaigns in a cost effective manner. Our experienced team will talk you through the commercial decisions and commit to enhancing your entire digital marketing activity to deliver great return on investment.