Marketing is all about connecting with people, and here at Bspoq, we take that definition to heart. Based in Aberdeen, Scotland, known to locals as the Granite City, We’re a team of nine close-knit marketers specialising in Marketing Strategy, Branding & Design, SEO, E-commerce,
Web & Software Development, PPC, Social media & Content Creation as well as traditional marketing.
Bringing our skills to businesses across Scotland and beyond since 2019, we help businesses to stand out from the crowd and achieve their business goals. So to kick off our new digital magazine we thought we would introduce ourselves!
From Bedroom to Office in Two Years...
Founded by eCommerce enthusiast, Matt Sandham, from his bedroom in Ellon a little over two years ago, bspoq’s growth is a testament to the founders drive and dedication to help businesses achieve their potential.
From a team of one to our current nine-person team with our very own HQ in Bridge of Don, we’ve taken on a host of new clients, new challenges and new industries, expanding our reach through the whole of Scotland and helping businesses achieve their goals. Despite the difficult circumstances many businesses have faced in the past year, we’ve implemented strategies that have helped our clients reach more customers than ever and thrive in an uncertain climate.
Marketing is about people and here at bspoq we pride ourselves on taking a people focussed approach to understanding you and your business, your employees and your customers so that you can better serve their needs and build a lasting brand.
Meet The Team Behind Bspoq
So what makes us stand out from other marketing agencies? We become a part of your team by integrating into our client’s businesses, facilitating long-term growth.
We’re a big believer in teamwork makes the dream work, and no team does it quite like us. We’re a tight-knit bunch with diverse backgrounds, and we all bring our unique expertise and flair to the table. So, let’s do some introductions, shall we?
How We Achieve Your Dreams
Our team has a wide range of expertise and knowledge spreading over various industries, and our services reflect the diversity of our team’s talents. Our four-phase system guides you through the entire process, to make sure that every action we take is making a difference.
Marketing Strategy and Planning
The basis of everything we do is built on our marketing strategy. We conduct an internal and external audit to understand your industry, company culture & competitive market, and then devise a clear plan of action that best suits your business's individual needs. Working as a part of your team from the ground up, we will help you create a coherent brand presence inside and out that moves your business forward.
Branding & Design
Branding is more than just a logo. It is the presence, values and promise your business represents. No matter how big or small, every serious business needs a carefully structured brand to achieve loyalty and recall. We will create a brand persona with you, taking into account your team, goals and what you stand for and then create the perfect brand image to capture the attention of your target audience. Whether you’re starting from scratch or want to revamp your existing look, we create branding that gets businesses noticed.
In the last year, UK online sales saw ten years worth of growth in just twelve months, so if you’re not online yet there’s never been a better time to set up an e-commerce site for your customers. At Bspoq we create reliable e-commerce sites that integrate seamlessly with existing businesses, converting visitors into customers with an easy to navigate website. Our team has years of experience under our belt, and we offer much more than your regular technical support!
SEO & PPC
You can’t reach your goals if your customers can’t find you and Search Engine Optimisation is all about helping put your business on the map, or at least page one of google. SEO involves fine-tuning and improving your site so that search engines like google rank your website higher than your competitors for certain keywords.
PPC or Pay Per Click lets businesses buy advertising space ahead of other competitors, on the very top spots of Google or on platforms such as Facebook and Instagram. If handled properly PPC campaigns can massively improve your site traffic and conversion rate, getting your brand in front of a wider audience. So it’s a good thing we’ve managed PPC campaigns across a wide range of industries and generated millions in revenue and ROI! We will help you identify the best advertising platforms to reach your ideal audience and create targeted ads to guide potential customers down the sales funnel.
Do you need software solutions to help you run your business more efficiently? Developing brand new or tweaking existing software can be a daunting task for technical and non-technical minded people alike. Luckily, our team can help out with flexible, dependable and scalable solutions. We’ve done this many times before, and our experience shows. We undertake many custom software development projects, from apps, system upgrades and migrations, to custom-built bespoke software solutions.
Creating a social media presence does a lot more than give you a place to talk about your business, it creates a two-way conversation between you and your customers. Our team helps you not just create a brand envy-inducing Instagram, but you’ll also create a relationship with existing customers and reach a whole new client base. From monitoring market trends and social issues to identifying the best way to reach the people you want to be noticed by, we turn posts into sales.
Watch This Space
We’ll be posting here regularly with everything from business and marketing tips, insider advice on how you can use marketing strategies to boost your sales, and news from us! So, be sure to keep an eye out and give us a follow over on our socials.